1. Improve Website Performance
Regular website maintenance improves your website performance and makes it more efficient. According to Akamai (2009), over 40% of visitors get impatient and leave the website, if it takes more than 3 – 4 seconds to load. With that being said, website performance goes hand-in-hand with conversion and site results.
2. Strengthen Security
Launching a website without regular maintenance shall put your website in danger – getting hacked. Lots of people think it can’t happen to them since their site is too small – why on earth would anyone hack my site?
Well, there are some reasons that your site could get hacked like Blackhat SEO spam campaigns, stealing bandwidth, mining Bitcoin, or drive-by downloads. All of them usually have one common denominator, an older site.
The chances of an older site getting hacked are riskier than a new site because of less secure coding. All they have to do is click ‘view page source’ to see what WordPress version you are running, it’s that simple for the hackers to target outdated sites.