Responsive website design is an approach that suggests design and development respond accordingly to the user’s behavior and environment based on the platform, screen size as well as orientation. With the rising of excessive use of the mobile devices and the rise of the mobile phone’s popularity, you would be doing a great disservice to yourself if your website is not design to respond and adjust on mobile phones and other devices. The quick way of doing this will be the usage of responsive web design. It is quick and easy. Remember: A responsive website design is different from the mobile friendly website. The mobile friendly looks great on mobile devices. However, it might have bugs and will be tougher to navigate when is view on the devices that have higher resolution. There are several benefits of using the responsive website design .
1) Incline traffic from the mobile users.
Traditionally, businesses develop two versions of one website which is one for the desktop users and the other one is for mobile users. Today, many are still doing so. However, with the incline viewership of mobile users; having the two separate versions of one website takes more time and need high maintenance practice. Now, you are able to have one responsive website design which is available for all devices. This will definitely ensures that people will retain as your mobile viewers, they may also remember to pay a visit to your website in some other time as they are in the search for the services you offer.
2) The lower cost and maintenance of the website.
The responsive website design offers a lower maintenance cost if compared on running the two versions of one website. However, in the beginning, it is quite expensive. But, the reduce cost in maintaining two separate websites will add up. Furthermore, it takes fewer time to setup and it is quite easier to maintain one responsive website design as compared to two versions of similar site. It provides plenty of time for you to dedicate into other important business area.
3) Providing a seamless user experience
The unresponsive website design distorts the actual appearance of the website appears on the devices such as mobile and tablets whereas the desktop viewers may not have any problem in viewing your website. The texts are disorganized, the images are not aligned and the users need to scroll through the endless pages to search for the information they need. This does not provide a smooth and seamless site. “After experiencing such a ‘disaster’, will the user come back to your website?” -Definitely no! Therefore, to avoid such scenarios, it is worthy to judge the quality of your website design.
“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” – Quoted by Massimo Vignelli
4) Easier adaptation to any screen size.
It has great adaptability to any screen size. With responsive website design, you are way ahead towards the competition. The position of your website to seamlessly serving the newer device which users use to surf the internet for example smartwatches, IoT devices and other devices.
5) Your SEO (Search Engine Optimization) efforts will be improved by a responsive website design.
The responsive website design have the potential of ranking higher in SERP (search engine results page). The focused user experience as well as content that has high quality could incline your dwell time. Therefore, allowing users to stick around for a long run. The pattern of responsive website design is recommended by Google. Besides, it provides a good user experience and also improves your SEO efforts in across all the platform. Get to know the 8 SEO ranking factors for 2017 to ensure your website is noticeable for community.
“Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” ~ Quote from Google