American Marketing Association (AMA) defined a brand as “name, term, sign, symbol, or design, or a combination of them”. A brand represents who you are by giving products or services a unique personality and differentiates you from the competition.
If branding is done right, a business can:
- Create Positive image
- Develop Good Reputation
- Frame Value Perception
Branding creates strong competitive advantages to distinguish your brand from others. Adopting brand marketing strategies that define your brand, get’s the company on the right track while helping consumers understand who you are.