Provide a different review’s platform
Your website shouldn’t be the only place where customers can review your products. Make yourself available on platforms that people are using daily, such as Facebook, Google, Trip Advisor, Instagram, etc.
Make it as easy as possible for people to share their good experience with your business.
When someone reviews your company on Facebook, more chances that the review will appear on the reviewers friend’s news feed. These actions may encourage potential customers to click on your page and more Facebook users will see the review.
Other than Facebook, Google My Business is the platform that offers people to share their experience with the company. In fact, Google is the premier search engine, doing anything and everything you can to improve your Google search ranking is worth it.
Google has factored customer reviews into its local ranking algorithm – not just the quantity, but the quality of those reviews. Hence, providing a different review platform helps your business rank higher and eventually increase conversions too.
Extra tips: Include a link on your website that brings customers directly to a review platform.