The Ultimate SEO Checklist for 2021

If you’re looking for a comprehensive SEO checklist to search-engine-optimize your website, you’ve just found it. Keep reading to find out more!

Don’t have the time to read now? Get your Free Ultimate SEO Checklist here!

Here are the chapters in this checklist:

How to Use this Checklist

This checklist covers every aspect of SEO practices, from basic SEO practices to the three main parts of SEO: Technical SEO, On-Page SEO and Off-Page SEO.

three main elements in seo

I have also added best practices of:

  • Keyword Research
  • Content Audit
  • Local SEO
  • Mobile SEO

When you’re going through the checklist, you might find some tasks that you’re not familiar with. Don’t worry, I have included a “Learn More” section for further reading.

Another tip is you don’t need to perform everything on the list in one day. You just need to follow the categories in the list:

  • Perform only once
  • Perform it regularly
  • Perform it when you publish a new page

Last point before we move on:

SEO is a long-term process. A checklist won’t grow your website unless you do it accordingly. Every little detail and effort will have an impact on your rankings. 

Let’s deep dive into it now!

SEO basics Checklist

These are the fundamental setup you need to start ranking on search engines. You will learn the crucial practices and tools.

1. Setup Your Google Search Console

Google Search Console is a free tool that helps you to check your site’s performance on Google. 

It helps you to:

  • Check your keywords’ ranking position
  • Discover keywords and links
  • Identify and fix website error
  • Receive messages from Google
  • Submit a sitemap

Visit this to learn how to set up Google Search Console step-by-step.

overview of statistics in google search console

You can also set up the Bing Webmaster tool to understand your site performance on Bing.

bing webmaster tool

2. Setup Your Google Analytics

Google Analytics is another free tool that collects your website’s data which include number traffic, demographics, locations, user behaviour, etc. 

Home page of google analytics

Remember to connect your Google Analytics with your Google Search Console to import data to your Google Analytics.

3. Install an SEO Plugin

There are a lot of good SEO plugins for your site. These plugins will help you optimize things like sitemaps and meta descriptions.

install yoast seo plugin in wordpress

Image Source: Yoast

If you’re on WordPress, you should consider installing Yoast SEO. It’s one of the best SEO plugins with a free version available.

4. Create a Robot.txt File

A robot.txt file is the root directory of your website. It gives search engine’s crawlers instructions as to which pages they can crawl and index.

It is commonly used to tell Google’s crawlers to stop crawling on certain pages or sections of your site. 

To find your robot.txt file, simply type in your domain and add “robot.txt”:

https://www.example.com/robot.txt

If you’re able to find your robot.txt file, you’re good to go. If you don’t, head over to the Robot.txt generator to generate one and upload it to your server.

robot txt generator home page

5. Submit XML Sitemap

The purpose of a sitemap is to let Google know which pages and files on your site are important. This helps Google to crawl and index your site.

The most common format of sitemap is XML.

Similar to the robot.txt file, you can identify your sitemap by adding “sitemap.xml” after your domain:

https://www.example.com/sitemap.xml

If you already install Yoast SEO Plugin, it will help you create a sitemap automatically.

xml sitemap generated by yoast seo plugin

Image source: Yoast

Learn More:

How to Use Google Search Console: A Beginner’s Guide

The Beginner’s Definitive Guide to Google Analytics

A Beginners Guide to Robot.txt

What is an XML SiteMap?

 

Technical SEO Checklist

Technical SEO refers to optimizing your website for search engines to crawl and index easily. It’s called “technical” because it has nothing to do with the content.

Here are the best practices:

1. Use HTTPS

HTTPS has been a Google ranking factor since 2014.

So make sure your website has a padlock icon like this:

https padlock icon

If your site is still using HTTP, you should migrate it now.

2. Ensure Your Website is Accessible at One Domain

You should ensure that Google only indexes one version of your website. 

To check whether your site looks good, place these 4 variations of the domain into httpstatus.io:

  • http://www.yourdomain.com
  • http://yourdomain.com
  • https://www.yourdomain.com
  • https:yourdomain.com

If you found this, then you’re ready to go.

example of 301 redirect status in httpstatus.io

If not, you should make a 301 redirect to the primary one. Contact your developers if you need any help.

3. Identify and Fix Crawl Errors 

Make sure your site is crawlable and indexable. Otherwise, Google will have trouble viewing your site.

Open your Google Search Console and head to the “Coverage” section. 

coverage report in Google Search console

If there is any error, you should fix it as soon as possible. 

4. Ensure Your Site Loads Fast

Site speed is super important.

You can use GTMetrix and Page Speed Insights to test your website speed.

example of google page speed insight

Follow the suggestion given by these platforms to improve your site speed.

Learn more from Moz if you want to improve your site speed.

5. Check and Optimize Your 404 Page

A 404 Page is a page that tells the user that the page they visit is no longer available.

Your 404 page should contain something meaningful and provide an alternative to your visitor (such as navigate to your home page)

Here’s an example of VeecoTech’s 404 Page:

animation of 404 page veecotech

6. Check Your Page Depth

A good site structure should not be more than 3 levels deep. Users should access any of your pages in less than 3 clicks (from the homepage).

This is because pages more than that are less likely to be found by visitors and search engines.

example of a site structure

7. Fix Broken Internal and External Links 

Broken links refer to the links that are not functioning. It can negatively impact your site’s user experience.

analysis of broken links using dr link check

You can identify broken links by performing a website audit or using this free tool. Watch this video to find and fix your broken links.

8. Add Schema Markup

As Google keeps improving their search engines, schema and structured data have been more important than before.

With schema and structured data, your website appears more interesting (such as reviews, search rich cards, rich snippets, local businesses, etc), which increase click-through rate and conversion.

example of structured data in google

Image source: Workspaces Builder

Watch this video to know how to add schema markup to your site.

9. Use SEO Friendly URL

An SEO friendly URL helps search engine crawlers to understand what the page is about.

Here are the three basic guidelines:

  • They contain keywords
  • They are short
  • They use hyphens (-)

Learn More:

Technical SEO: The Definitive Guide (2021)

Advanced Technical SEO: A Complete Guide 

 

Keyword Research Checklist

To achieve great SEO results, you need to have solid keyword research

A keyword means the term or word that people use when searching for something on a search engine.

Follow the keywords research steps below to find the keywords that your customers search for:

1. Identify Your Keywords From Competitors

When you’ve just started, you will find it difficult to determine your most relevant keywords.

One of the fastest ways to get started is to identify those keywords that are working for your competitors.

There are a lot of great SEO tools out there, but if you’re just starting, I highly recommend trying the free version of SEO Powersuite.

seo powersuite

Image source: Search Engine Journal

Simply head to the “Domain Competitors” in Rank Tracker, insert your website domain and click search.

domain competitor analysis in rank tracker

You will see a great list of your competitors. You can go through each column to collect tons of valuable keywords.

identify keywords from competitor

You just need to click the “search” icon and voila – a detailed list of keywords will show up.

identify keywords from competitor

2. Determine Your Seed Keywords

Now you have a lot of keywords from competitors, but you need to determine your seed keywords.

A seed keyword is a keyword that is related to your core business and has high search volume and high competition. These keywords are the keywords that drive your sales and conversion.

Below are 2 effective ways to determine your seed keywords:

  1. Identify keywords that best describe your core services
  2. Identify from Rank Tracker (Google Search Console & Competitors)

Firstly, ask yourself the questions below:

  1. What are the words that best describe my website?
  2. What products/services do I offer?
  3. What are the keywords I want to rank for?
  4. What words will my prospects use when they want to research a topic related to my service?

With those questions, head to Rank Tracker and place your website domain. Let the software make an initial run.

create a new project in rank tracker

Then, connect to your Google Search Console and Google Analytics.

connect google search console and google analytics in rank tracker

You should be able to see keywords that already bring traffic. Take note of those that have high impressions.

keywords from google search console

Don’t forget to also take into account the keywords from your competitors!

Sidenote: You can also use the Google Keyword Planner in Rank Tracker to explore more keywords!

3. Explore Various Long-Tailed Keyword 

Seed keywords are not enough. It’s because they are highly competitive keywords. That’s why you need long-tailed keywords.

Long-tailed keywords are the keywords that are more than three words. Although long-tailed keywords have lower search volume, they deliver a higher conversion rate.

graph of long-tailed keywords

Image Source: Semrush

A good mix of your seed and long-tailed keywords are important in your SEO strategy. Once you’ve determined your keywords, remember to use the closely related keywords throughout your page content.

Other than using Rank Tracker to explore your long-tailed keywords, try Ubersuggest (it’s free!). Install Ubersuggest Chrome Extension.

ubersuggest chrome extension

 

Once you’ve installed it, you will see a keyword suggestion panel on the right side of your Google Search result page.

ubersuggest keyword suggestion

 

Wish to know more about the keywords? Click the word “Ubersuggest”:

ubersuggest keywords ideas

I’ve no room to discuss how to choose the right long-tailed keywords but you can read this great article to find out more.

4. Check Out Suggestions from Google

Other than using Ubersuggest, you can use the keywords provided by Google.

Open Google, type in your keywords.

But don’t press enter or “Search Google”, take a look at the keywords that google gives you:

google autocomplete

You can also check out the keywords at “People also search for”.

example of people also search for

And “Related Searches”:

related search result in google search

Sidenote: If you have the Ubersuggest Chrome extension, it will automatically show the details of the keywords, which saves you time in analyzing them.

5. Analyze Searcher’s Intent from the Page that Rank

If you want to buy contact lenses, you probably won’t look for a page that tells you “What are Contact lens?”

That’s why you need to ensure your content meets the searcher’s intent. If your page content is not aligned with this, it won’t rank.

Here’s how you can check the searchers’ intent: Place your keywords, then look at the types and format of pages that Google ranks.

Let’s say your keyword is “spectacle frame”. After placing your keywords, we can see that type of the pages that rank is transactional (“buy”, “best price”)

google search result of spectacle frame

If you want to target this keyword with a blog post, you probably won’t rank because it doesn’t meet the search intent.

6. Determine the Right Keyword

Okay, now you should have a list of keywords. 

But how do you pick the right keywords?

I don’t have enough room for me to discuss further, but here are some of the details you should go through:

I have included some awesome articles in the learn more section. Do check them out.

7. Create a Keyword Map

After you’ve identified your targeted keywords, you need to know how to place your keywords on your page. A keyword map helps you categories your keywords and place them into relevant pages or content.

keyword mapping in excel sheet

Take a look at this article to know more about keyword mapping.

8. Track Your Keyword Ranking

This step is done after you’ve included your keywords in your site.

To track your keyword, simply head into Rank Tracker and add your keywords. Copy and paste your keywords and click next. You can also use “Check Ranking” if your keywords are already in Rank Tracker.

adding keywords in rank tracker

Optimize your keywords if it’s not working well.

keywords ranking tracking in rank tracker

Find out more about keyword’s ranking tracking here if you need help.

Learn More (Keyword Research):

Keyword Research Strategies

How to do Keyword Research for SEO

15 Best Keyword Research Tool in 2021 – Both Free and Paid

15 Free SEO Tools to Drive Traffic, Clicks & Sales

9 Free Chrome Extensions for SEO and Keyword Research

 

Learn More (SEO Powersuite):

Complete Guide on SEO Workflow

SEO Powersuite Review

Best SEO Tools in a Review

SEO Guidebook

Not sure which SEO Tools you should invest in? Check this SEO Tools comprehensive review.

 

On-Page SEO Checklist

Now it’s time to optimize your actual content on the page. There are two main goals in on-page SEO:

  • Ensure the content satisfies the user’s search intent
  • Ensure it’s understood by search engines 

1. Optimize All Your Titles

A good title helps the users and search engines know the direction of a page.

To optimize it, follow the best practices below:

  • Add your targeted keywords to the title (include your homepage)
  • Make sure all title tags are unique (no repeats)
  • Your title should accurately describe your page content.
  • Write a compelling title to attract people to click and read.

example of headline and meta description

You can use Headline Analyzer or Sharethrough to check whether your title looks good or not. Read here if you want to craft a perfect SEO title.

2. Optimize Meta Description for Every Page

Although meta description is not a Google ranking factor, a good meta description can increase your click-through rate and increase your search traffic.

Follow these great tips to write a good meta description:

  • Keep it less than 160 characters
  • Add your target keywords (but don’t overdo it)
  • It should match search intent
  • Use active voice
  • Avoid duplicate meta descriptions

yoast seo meta description

Image credit: Yoast

Tips: Use the Yoast SEO plugin to help you to write an SEO-friendly title and meta description.

Heads up: Google will not always use your meta description.

3. Include Your Target Keyword in URL

Your URL helps search engines to understand what the page is about. You should add relevant keywords to your URL.

For instance, I have written a blog about digital marketing and the keyword is “benefits of digital marketing”.

So I made the URL for the blog post as:

https://www.veecotech.com.my/benefits-of-digital-marketing/

Pro tip: Research shows that a short URL works better. 

4. Include Keyword in First 150 Words

Google puts more weight on the first 100-150 words of your page.

Hence, remember to use it, but again, don’t overdo it.

For example, I’ve written a blog post of “Why Do You Need a Website”. You can see that I include my keyword “website” in the first paragraph:

add keywords in first 150 words

5. Place Keyword in H1, H2 or H3 Tags

H1 tag is the first important element shown on a page. You should label them properly according to the importance of the title.

Take a look at the image below to have a better grasp of the H1, H2 and H3 tags:

html tags in a page

Image Source: ReliableSoft

Adding keywords to these helps readers and search engines to understand more about your content. 

6. Optimize Your Images

Below are some best practices when you optimize your images (including screenshots and infographics).

First, you need to compress your image file size. This helps your page to run faster.

You can compress it by using an image compressor or install an image compression plugin.

 

Second, optimize the file name and add an Alt text to your images.

For example, when I save this image, I will rename it as simple-ways-boost-seo-ranking.png.

And add an Alt text that describes the photo (in this case I will follow the title).

7. Use Internal Links

Internal links are the links that point to other pages in the same domain. Adding internal links help search engines and readers to understand and navigate your content better.

When you publish new content, make sure it links to other pages on your website.

For example, I’ve added a few internal links that link to other pages of my website in this blog post:

Pro tip: Use keyword-rich anchor text in your internal links. 

Notice that I used “eCommerce business”  in the paragraph. This tells search engines that the page I’m linking to is about e-commerce.

8. Add External Links

Similar to internal links, external links are links pointing to other pages, but pages that have different domains.

Try to link to appropriate pages that are trustworthy and relevant to your content. 

This helps both readers and search engines know that your content is well-referenced. For example, I link to BigCommerce when I share their research statistics:

example of adding external links to a blog post

9. Optimize Your Website & Post for Google Sitelinks

Sitelinks is another great way to improve the appearance of your website.

example of site links

Although you can’t decide which site links to show, you can guide Google to pick the site you want.

10. Optimize Your Post for Feature Snippet Using Lists

A featured snippet is a brief answer to the searcher’s query. It usually shows on the top of the search engine result page.

featured snippet of e-comerce

According to Search Engine Land, the average click-through rate of a featured snippet is 8.6%. It will certainly boost your organic traffic click-through rate if your content gets there.

You can try using lists as Google loves showing lists at the top of its search result.

Look at these articles if you want to optimize your feature snippets:

What are Featured Snippets & How to Optimize?

How to Optimize for Google Featured Snippets: A 12 Steps Guide

 

Learn More:

On-Page SEO: The Definitive Guide (2021)

On-Page SEO: The Beginner’s Guide (2021)

Advanced: The Complete Guide to On-Page SEO

 

Content SEO Checklist

Content is king” — Bill Gates

If you want to rank in Google, there’s no doubt that you need to publish great content.

Follow these practices below to level up your content. 

 

1. Identify the Search Intent

Yup, like what I’ve mentioned in the keyword research checklist, you need to know who your target audience is and what they seek.

four types of search intent

There are two ways to identify their search’s intent:

First, check out the content that Google ranks.

Type in your keyword and make a Google search. Then, go through the headline and the page that Google ranks on the first page. Refer to step 5 in the keyword research checklist for more information.

Second, go through your buyer’s persona or digital marketing funnel.

Check this (buyer’s persona) and this (marketing funnel) out if you want to know more.

Once you’ve determined, let’s proceed to the next one.

2. Focus on Creating In-Depth Content

Below are some of the advantages of creating in-depth content:

  • Google tends to rank the content that covers an entire topic in-depth.
  • In-depth content provides comprehensive and valuable information to searchers 
  • High opportunity to gain a lot of backlinks.

graph of correlation between high content grade and google rankings

When you’re creating your high-quality content, always keep the search intent of your target audience in mind. Don’t just write long but valueless content.

2. Maximize Your Content Readability 

I bet no one like to read content like this:

bad content example

So you should try this:

veecotech home page design

If you’re writing a blog post, you should also make sure the content is easy to read by: 

  • Breaking your content into chunks
  • Short sentences and paragraphs
  • Use active voice
  • Use simple words and phrase
  • Bold important words or phrases 

4. Add a Lot Visual Content

You might notice that this article uses a lot of images.

Simple reason: It enhances the reading experience and helps content to rank better.

Consider these when you’re preparing for the next post 

15 types of awesome visual content

Try these free tools when you plan to create your visual content.

5. Update Your Old Content 

Run a content audit regularly. Remove content that doesn’t rank, doesn’t provide value, duplicate and low-quality content.

Instead of writing new content, you should update your old content to increase your rankings.

remove old content

Image credit: Search Engine Journal

6. Optimize Your Content for E-A-T

E-A-T stands for “Expertise, Authoritativeness & Trustworthiness”. 

Google introduces this to stress that the websites that rank well need to have a good reputation. 

google definition for EAT

Image Source: ReliableSoft

How do you optimize for E-A-T? Here are some tips for you:

  • Gain more high-quality backlinks (more about this later)
  • Create high-quality content
  • Get more reviews
  • Get more mentions
  • Hire experts to create content
  • Use Skyscraper Technique 

Check this out if you want to know more about E-A-T:

What is E-A-T? Why Is It Important for SEO?

How to Optimize for Google’s E-A-T Algorithms?

Bonus: Skyscraper Technique

If you’ve followed the checklist, you will find that high-quality content and backlinks are two crucial factors in your SEO strategy.

But do you know that there is a technique to kill two birds with one stone?

It’s the Skyscraper technique.

The skyscraper technique is a powerful formula to create amazing content and earn high-quality backlinks

Follow these three steps:

There are a lot more details on the Skyscraper technique. Find out, here.

Learn More:

Content Marketing & SEO

10 Amazing Tips to Write High-Quality Blog Posts

7 Traits that REALLY Defined High-Quality Content

The 10 Ingredients of Great Content Writing

 

Off-Page SEO Checklist

Off-Page SEO is SEO practices done outside of your websites to improve your rankings such as link building. If you want to rank well on search engines, it’s a must. Follow these tested tactics to start your link building strategy.

1. Analyze Your Competitor’s Profile

You need to know your competitors before you can outrank them.

To identify backlinks from your competitor, simply head to SEO SpyGlass and place your competitors’ domain URL.

check backlinks referring domain

Click “Backlinks” to get more insights from your competitors’ backlinks. Look out for those that have high authority (high domain in-link rank).

backlink analysis in seo spyglass

Once you’ve gathered the data, you can transfer them to a spreadsheet and see if you could reach out to those authors.

2. Identify Link Intersection 

Conducting a link intersect analysis will help you to find quick-win opportunities that competitors are already enjoying.

Using the link intersection in SEO SpyGlass, you can include up to five different domains to gain insights into which domains are linking to which of your competitors.

link intersection feature in seo spyglass

If you find any page that you miss out on, you can reach out to ask to be added.

3. Check for Unlink Mention

Unlink mention refers to people that mention your brand without linking back to you. 

Here’s an example:

example of unlink mention

Image Source: Ahref

If you found those mentions, just reach out to the authors and request for them to make the text clickable. Since they’re familiar with your brand, there is a high chance that they will do that for you.

Another method to find unlinked mentions is through images.

You can use Google reverse-search to find all web pages that use your image in their content.

google image reverse search

Check this to know more about solving unlink mentions. Try this free unlinked brand mention finder.

4. Search for Guest Posting

Guest blogging is where you write and publish an article on another site in your industry.

Then, you can link back to your website.

When you’re reaching out, remember quality is more important than quantity. You should seek those that are relevant to your content.

However, the question remains, how do you find guest posting opportunities?

One of the best ways is using the Link-Assistant tool in SEO Powersuite.

You can read this to understand more about guest posting. 

5. Guestographics

In simple terms, Guestographics = Guest post + infographics

Do you know that you can also use infographics to gain high-quality backlinks?

Well, it doesn’t mean that you should post thousands of infographics in a post. When you use it properly, it can boost your ranking!

steps to perform guestographics

Here’s a step-by-step guide if you want to learn more.

6. Identify Opportunities for Resources Pages Link Building

Resource pages or content hubs are pages that curate and link to resources about a topic. It’s a great way to build links as it links out to many other pages.

To search for resource pages in your industry, you can use Google search operators like this:

  • [topic] intitle:resources inurl:resources.html
  • [topic] intitle:links inurl: resources.html
  • [topic] inurl:.com/resources
  • [topic] inurl:resources intitle:resources

example of resources page

Once you’ve found a suitable one, you can reach out to them politely.

7. Listicle Link Building

Simply put, listicles are articles with titles like:

  • Top 10 Smartphones…
  • 8 Best Pet Foods…

Your goal is to become a part of a listicle with a link back to your site

Follow the steps below:

  1. Find listicles related to your industry (Type Best/Top + “your keywords”).
  2. Reach out to the authors and ask about an opportunity to include your business there
  3. Provide short information about your company.

Another way to do it is to write listicle content. They are great because they require minimal effort to read.

example of listicle article that rank on first page of google

Read more:  How to write a great listicle post.

8. Broken Link Building

This is one of the most effective link building strategies.

Follow these 4 steps:

  1. Conduct a backlink analysis on a relevant website 
  2. Find a broken link
  3. Contact the owner and let them know about the dead link
  4. Offer a replacement link from your website when appropriate

Refer to this article to learn how to use Website Auditor and SEO SpyGlass to find broken links. Check this if you’re not sure what is broken link building.

9. Keep Improving Your Off-Page SEO Strategy

Although we have discussed a lot of link building strategies, you shouldn’t just end here

There is still a lot to explore!

Read the content in the resource section to add to your off-page SEO techniques.

P.S. Don’t forget to use Skyscraper Technique to build your backlinks!

Learn More:

What are backlinks?

Link Building Strategies: The Complete List (2021)

98 Marketers Share Their 35 Most Effective Off-Page SEO Techniques

No Link Building Strategies is Complete Without These 12 Tactics

Building backlinks the Right Way with SEO Powersuite

 

Local SEO Checklist

Many checklists don’t cover these two parts: Local SEO and Mobile SEO.

But these subsets have the same importance as the previous, so keep reading!

Local SEO is an SEO strategy that optimizes your website to rank for searches related to your city/country.

Here are some best practices:

1. Set Up Google My Business

If you’re running a local business, you should ensure that you’re listed and rank on Google My Business. Otherwise, you’re giving traffic to your competitors.

Here’s how VeecoTech’s Google My Business look like:

veecotech google my business

Not sure how to set up your Google My Business? Follow this step-by-step guide.

2. Add Your NAP Information (Name, Address & Phone Number)

These are the three vital pieces of information for your business. 

You need to make sure they are consistent across your website, Google My Business, business listing, local listing sites, directories and review pages (Yelp, Trustpilot, etc).

Reminder: Keep your significant business information updated.

For example, your operating hours and holidays.

If there is any outdated information, including information from other websites, you should fix it as soon as possible.

3. Add Google Maps to Your Contact Page

By doing this, you’re emphasizing to Google that you’re located in a specific location.

To embed your map, go to Google Maps and find your business.

veecotech google maps

Click “Menu”, look for “Share or embed map”.

embed google map on website

Once you get that code, embed it to the Contact Page of your website like this:

google map on veecotech contact page

4. Register Your Website with Relevant Directories 

Other than optimizing your Google My Business Profile, you should also reach out to relevant directories like:

5. Get More Reviews 

You know that customers trust reviews more than your marketing collateral.

That’s why you should get more reviews for your business, like what VeecoTech did:

review list for veecotech

Other than getting reviews from Google, you should also get reviews from 3rd party sites like:

Learn More:

Local SEO: The Definitive Guide (2021)

A Comprehensive Guide to Local SEO in 2021

Top 10 Ways to Improve Your Local SEO Right Now

 

Mobile SEO Checklist

According to Statista, mobile searches generated 54.8% of global website traffic.

It means that you’re going to lose a lot of traffic (and conversion) if you miss this step!

Check out some of the best mobile SEO practices: 

1. Run Google Mobile-Friendly Test

Run a Google Mobile-Friendly Test to understand how well your website performs on mobile devices.

Then, optimize your mobile according to the recommendations given by Google.

Google mobile friendly test

You can also use “Mobile Usability” on your Google Search Console to check whether your website has any errors. 

mobile usability in google search console

2. Check Your Mobile Responsiveness

After you’ve checked your mobile speed, you should also consider mobile responsiveness.

When reading content, no one likes to zoom in and out. That’s why you should build a mobile responsive website.

Image source: Google

You can try this out by viewing your website on different resolutions and devices. Try this responsive testing tool if you don’t have various devices.

3. Identify Pop Up Usage on Mobile

Although pop-up ads and email capture lightboxes are great marketing tactics, you want to make sure you do it carefully since Google punishes websites that use it extensively.

To prevent that, the best way is to ensure there is enough content in the user’s viewport before showing any popups.

4. Check Your Site’s Speed on Mobile

Loading speed is very important for mobile users. Your goal is to make sure your website loads in less than 3 seconds.

How do you know what your site’s loading speed is?

Here are some free checkers for you (use different tools):

It can be difficult to achieve that so you might want to contact your developers or us to help out.  

5. Implementing Schema Structured Data

Google now uses “rich cards” to help content to stand out.

It also enables reviews, event dates and recipes to show up.

example of google rich cards

If you want to increase your click-through rate, you should consider optimizing your page by using structured data.

Learn More:

Mobile SEO: The Definitive Guide (2021)

The DIY Mobile SEO Guide: How to Be Mobile-First in 2021

Beginner’s Guide: 9 Things You Should Know if You Are New to Mobile SEO

 

Conclusion

It’s impossible to cover everything in SEO in one checklist. What matters is you implement these practices and continue to learn more about SEO. 

VeecoTech is proud to be one of the 11 companies awarded with the Government grant for the 2019 technology entrepreneur awards and appointed as the Malaysia Technology Solution Provider in the year 2020.

If you need any help in SEO, feel free to contact us today! 

 

contact us today

2021-10-07T12:26:08+08:00October 7th, 2021|All, General, SEO & Online Marketing, Tips & Tricks|

Leave A Comment