How Skye Dental Achieved 3841% Organic Growth with Second Language SEO

Skye Dental Penang is a child-friendly dental clinic located in Bayan Lepas, Penang. The clinic specialises in children’s oral care, with a strong emphasis on providing affordable and reliable treatments to local families.

In our earlier case study, we highlighted how Skye Dental sought professional help from VeecoTech to establish their brand new website, ultimately achieving a 331% increase in organic traffic in just 3 months.

But that was only step 1. 

To expand their online reach further, especially within the Malay demographic, they partnered with VeecoTech again. 

This time, a second language or localisation SEO strategy, which involves tailoring content for a new audience, was implemented to help the clinic heighten organic visibility and acquire new patients.

The Challenge: Expanding to a New Market

Operating in a highly competitive industry, Skye Dental first approached us in March 2023 to grow their organic visibility. 

Our SEO campaign — built around end-to-end optimisation strategies covering technical fixes, user experience, and outreach efforts — successfully drove significant traffic to their website within a few months.

However, following the initial growth, they soon recognised a new need to tap into a bigger Malaysian market, especially the Malay-speaking community. 

To do this, they needed to address two key challenges:

• Increase online visibility among the Malay demographic.
• Rank for relevant high-intent keywords that convert, ultimately helping them attract more patients from this group.

Here’s What We Did

1. Use Malay Language Content to Capture Local Search Demand

First, we conducted a briefing session with Skye Dental to help us understand their target audience, goals, and any gaps in their organic visibility. 

After a thorough discussion, our SEO Specialist, Ezra, suggested the Second Language SEO Strategy. This strategy involves creating search-intent-driven content around dental topics in the Malay language.

With this direction, we conducted the keyword research:

1. Search Volume: We prioritised Malay keywords with high search volume and low to moderate competition (e.g., “cabutan gigi”, “implan gigi”)
2. Search Intent Categorisation: We grouped keywords by user intent. Most of the selected keywords had informational intent, ranging from in-depth guides on dental issues to dental treatments, where readers are likely to consider dental services.

This keyword research provided a strong foundation for strategic content that aligns with both users’ needs and SEO best practices. 

Worried that your website isn’t receiving as much traffic as it should? Fret not — schedule a free SEO consultation today!

2. Develop a Strategic Content Plan

Another important strategy we implemented for Skye Dental was developing a content plan that leveraged our keyword research strategies. Our team made efforts through the following steps:

• Built Topic Clusters. We published 2-4 Malay contents per month, creating topic clusters to improve topical authority. For example, a “Pergigian Komestik” cluster included related articles like “Veneer Gigi”, “Mahkota Gigi”, and “Cara Memutihkan Gigi”.
• Applied Google’s E-E-A-T Principles. We ensured all the content we created reflected Experience, Expertise, Authoritativeness, and Trustworthiness. This included citing credible sources and writing with medical accuracy.
• Wrote and Optimised the Content. We wrote each article with a focus on audience interests and SEO best practices — using organised headings, internal and external links, and clear, informative language. The content was also aligned with Skye Dental’s brand voice.
• Published and Monitored Performance. After content approval, we uploaded the content and monitored each article’s performance to evaluate traffic, engagement, and keyword rankings.

Want to see more blog content strategies in action? Check out our Eng Kah Case Study to see how VeecoTech used content creation to increase organic traffic and generate leads.

Our Work Speaks for Itself – See the Results Below

✔ 3841.67% Organic Traffic Growth in 10 Months

We significantly increased Skye Dental’s organic traffic from 147 to 5.79K in 10 months. (That’s a 3841.67% organic traffic improvement!)

✔ 240+ Keywords Rank in the Top 10

We ranked over 240 keywords in the top 10, an impressive achievement for a newly established website.

✔ 50 New Leads Per Month

We helped Skye Dental generate an average of 50 new leads per month.

In just 10 months, Skye Dental saw impressive growth in traffic, rankings, and leads — showing the importance of a tailored SEO strategic plan. By leveraging Second Language SEO, this dental clinic was able to reach a larger audience and stand out in a competitive market.

With over 10 years of experience, VeecoTech’s SEO service has helped businesses across Malaysia in industries like healthcare, manufacturing, and hospitality turn online visibility into real results. 

Interested to learn more? Get in touch with us today for a custom, end-to-end SEO strategy.