Growth hacking your E-commerce websites will greatly improve your business. Growth hacking itself is not an uncommon practice. Growth hacking involves gaining customers and afterwards having to maintain the growth into something sustainable. It requires out of the box thinking to gain customers, retain and engage with them as well as maintain the growth.
Curious how you can growth hacks your e-commerce website? Keep reading!
Giveaways and Contests
Giveaways are frequently used as a marketing tactic in eCommerce to promote interaction between existing and new customers by holding a contest that encourages people to enter for a chance to win a free prize.
Below are the advantages of using giveaways in your e-commerce website:
Another great strategy you can use referral programs to boost your eCommerce website and business. Your customers who are satisfied with you products and services can refer your products to their followers on social media.
Having referral and affiliate programs are of no use if your contents are not enticing enough for the customers to want to share. Create contents that are unique and give a lasting impressions which will drive the customers or users to share.
There are 3 type of affiliate programs that you can do:
Customer Referral Programs
Drip email Campaigns
Email is not dead. Although it is not used as how it was originally envisioned, which is to be the main form of communication, it can still be one of the best way to advertise your business.
Drip email campaign is one of the ways to utilize the email service. It is a set automated emails that are sent when triggered by specific actions from the users.
For that reason, it is also known as behavioral emails. The trigger action of the email may either be when the customers sign up for your services or after making a purchase. Regardless of the trigger, this is one of the methods in which you can advertise your ecommerce.
Retargeting and Remarketing
It’s not impossible for conversion to happen immediately when visitors first use your site but it’s not likely. This is where retargeting and remarketing comes in. You target the customers who have either visited your site or similar sites as well as customers that have made past purchases from you.
Remember that it’s also very likely that you won’t be the only one doing this because it is such an effective way to target your audience. Hence, you must be asunique as possible to stand apart from the rest of the pack.
A headline is the first thing that both your visitors and search engines see before access to your website. That’s why you want to make sure your page has a great title.
When it comes to an e-commerce website, it is vital to consider SEO factors as they will greatly impact your website, whether it’s positive or negative. Therefore, you shouldn’t forget to implement SEO practices when you are crafting your headlines.
But how do you know to make sure your title looks great? Follow the tips below to write an SEO title:
Aim for 50 to 60 characters
Add your keywords in the title
Include your brand name
Use suitable modifier (i.e. Best, Top) with number
Image source: Unamo
Include Comparison Guides for Similar Products
Do you feel frustrated when you are researching new products and there are tons of choices?
By providing a comparison guide, you are providing a way for your visitors to easily compare and contrast each product while they come to a purchasing decision.
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