Manage paid campaigns on Google and other marketing engines (search campaigns, display campaigns, video campaigns etc). Conduct detailed SEM keyword research and analysis reports for relevant departments. Execute tests, track, report, and analyze website analytics, PPC initiatives, and paid search campaigns to identify market trends. Develop and implement SEM strategies that align with organizational goals to optimize the ROI for both VeecoTech’s and client’s websites in paid search campaigns. Manage the optimisation of ad copy and landing pages for paid SEM campaigns. Research and analyze competitors’ advertising links. Up-to-date with the latest trends and best practices in SEM. Effectively oversee paid search budgets and campaign expenses. Adapt to a fast-paced work environment with a strong sense of responsibility.