OIB Serai Residensi - Leading Malaysia Software & Marketing Agency
OIB Serai Residensi2024-03-22T14:47:00+08:00

Project Description

oib serai residensi asset new

Scope of Work

  • Concept
  • Brand Identity
  • Website Design

Project Info

  • Client | OIB Group
  • Year | 2023

Transforming Perceptions:

OIB Serai Residensi’s Journey to Redefine Luxury

In the realm of digital marketing, we embarked on a transformational journey with OIB’s Serai Residensi, a freehold residential development nestled in Padang Serai, Kedah. Facing the common stereotype that Kedah represents a rural state in Malaysia, we were tasked with shaping public perception of Serai Residensi.

Unveiling “Luxury All Around”:

Bridging Luxury and Nature

In the realm of digital marketing, we embarked on a transformational journey with OIB’s Serai Residensi, a freehold residential development nestled in Padang Serai, Kedah. Facing the common stereotype that Kedah represents a rural state in Malaysia, we were tasked with shaping public perception of Serai Residensi.

A Pantone of Tranquility and Opulence

To amplify the fusion of nature and modernity, we selected earthy tones and teal blue as the primary colors for Serai Residensi’s website, e-brochure, and teaser.

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Earthy Tone

Including wood colors, exuded a sense of peace and comfort, while gold shades signified luxury and our quality with a modern twist.

Teal Blue

Represented the cascading stream of tranquility surrounding Serai Residensi.

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The Younger Generation’s Oasis

To captivate the younger generation, we introduced a focus frame element as the key visual across all interfaces.

This feature highlighted the residents’ ability to effortlessly capture and share picturesque moments within the residence, making Serai Residensi an ideal choice for social media-savvy youngsters who thrive on capturing and sharing memories.

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A Vision Realized

Through these strategic measures, Serai Residensi emerged as a residence offering an elevated standard of living. Our digital marketing endeavors triumphantly reshaped public perceptions and firmly established Serai Residensi as an accessible haven of luxury.

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