Marketing Specialist

Job Description

Develop and execute strategic marketing initiatives across multiple channels, including social media, email, advertising to promote the company’s services, ensuring they align with overall business goals.
Conduct market research to identify trends, customer needs, and competitor activities.
Coordinate social media campaigns, brand activations, and promotional activities.
Grow new business demand, nurture sales-qualified leads, drive repeat sales.
Support internal branding efforts, ensuring consistency across all marketing materials and channels.
Report on the performance of all digital marketing campaigns, offering insights and recommendations for continuous improvement.
Act as the main point of contact for marketing-related projects, ensuring smooth execution and alignment with objectives.
Collaborate closely with development teams to ensure marketing strategies align with product offerings and capabilities, enhancing customer satisfaction.
Prepare marketing proposals, strategies, and campaign plans tailored to business needs.
Participate in client or stakeholder meetings to provide marketing insights and recommendations.
Assist in refining marketing SOPs to improve workflow, service offerings, and overall efficiency.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 2-5 years in a marketing role
Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
Proficiency in using marketing tools such as Google Analytics, Google Ads, and social media management platforms.
Excellent copywriting skills with the ability to create engaging and persuasive marketing materials.
Good understanding of market research techniques and data analysis.
Ability to manage multiple projects simultaneously and meet deadlines.
Experience in developing and maintaining brand identity.
Strong interpersonal and communication skills for effective collaboration with cross-functional teams.
Innovative and detail-oriented with a creative approach to marketing strategies.
Self-motivated, proactive, and able to work both independently and as part of a team.

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