Content Writer

Job Description

Write compelling, SEO-optimised content tailored to clients’ industries, target audiences, and objectives. This includes website copy, blog articles, marketing materials, and ad campaigns.
Conduct thorough research on assigned topics to produce accurate, engaging, and persuasive content.
Implement on-page SEO best practices, including keyword integration, meta descriptions, and internal linking, to improve organic search rankings.
Develop advertising copy that drives conversions across various digital platforms, including social media, search ads, and landing pages.
Work closely with the SEO and marketing teams to optimize existing content for better search performance and audience engagement.
Proofread, edit, and refine content to ensure clarity, grammatical accuracy, and consistency with brand guidelines.
Manage multiple content projects simultaneously, ensuring high-quality output and timely delivery.
Refresh and update website content regularly based on SEO insights and performance analytics.
Collaborate with account managers, designers, and marketing strategists to develop effective content strategies.
Participate in team brainstorming sessions, bringing fresh ideas for content creation and campaign messaging.

Responsibilities

Candidate must possess at least a Diploma, Bachelor’s, or Professional Degree in Marketing, Communications, English, Journalism, or a related field.
Strong understanding of how to craft clear, engaging, and persuasive copy.
Proficient in English, both written and verbal.
Strong research and analytical skills with great attention to detail.
Ability to work both independently with minimal supervision and as part of a team.
Ability to stay up-to-date on SEO trends, content marketing strategies, and digital advertising best practices.
Experience with SEO and SEM is an advantage.
Self-motivated, eager to learn, and able to manage multiple tasks efficiently.
Experience working with WordPress or other content management systems is a plus.
Bonus if you can write professionally in Mandarin, Malay, and/or Tamil.

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