Content Marketing Specialist

Job Description

Develop and execute comprehensive content marketing strategies aimed at generating marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
Plan, create, and manage engaging, SEO-friendly content for the company’s blog, social media platforms, newsletters, and website.
Oversee and optimise social media presence, including content creation, scheduling, engagement, and analytics reporting.
Manage end-to-end email marketing campaigns, including segmentation, content development, scheduling, and performance tracking.
Collaborate closely with the SEO team to ensure alignment of all content with SEO best practices and Google EEAT guidelines.
Conduct keyword research and content gap analyses to continuously refine content strategies for lead generation.
Analyze and report regularly on content performance metrics, social media insights, and email marketing effectiveness.
Coordinate with internal and external creators, editors, and designers to produce high-quality content consistently while also utilising Gen AI and prompts to create content creation processes.
Stay informed of emerging content marketing, social media, and email marketing trends to innovate and optimize campaign effectiveness.
Utilise storytelling and thought leadership initiatives to strengthen the company’s market position and attract qualified leads.

Responsibilities

Candidate must possess at least a Diploma, Bachelor’s, or Professional Degree in Marketing, Communications, Digital Media, or a related field.
Proven experience in content marketing. Bonus if experienced in social media management and email marketing campaigns.
Proficient in English, both written and verbal, with excellent copywriting and editing skills.
Familiarity with content analytics tools and social media platforms management (e.g., Google Analytics, Facebook Insights, HubSpot).
Strong analytical skills with the ability to interpret data to refine strategies.
Ability to manage multiple projects simultaneously in a dynamic environment.
Self-motivated, proactive, and creative with strong organisational skills.
Experience with marketing automation tools and CMS like WordPress is preferred.
Bonus if proficient in Mandarin, Malay, and/or Tamil.

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