Branding Specialist

Job Description

Develop and implement brand management strategies for increased brand awareness and customer engagement.
Collaborate with relevant departments to execute marketing campaigns for VeecoTech and clients
Ensure consistency in the brand messaging and positioning of VeecoTech and clients.
Monitor and analyse market trends and consumer behaviour to inform brand management decisions.
Analyse the effectiveness of brand management and marketing efforts and suggest relevant recommendations for improvement.
Conduct market research to identify opportunities for brand growth.
Develop & pitch comprehensive branding proposals.
Assist in the development and implementation of the overall marketing and PR strategies.
Cultivate relationships with media outlets and influencers for enhanced brand visibility.
Adapt to a fast-paced work environment with a strong sense of responsibility.
Manage budgets and resources for brand management and marketing activities.

Requirements

Candidate must possess at least a Diploma/Bachelor’s/Professional Degree in Marketing, Mass Communication, Business Management or equivalent.
Proven expertise in brand development, brand management, and execution of comprehensive branding strategies across diverse digital channels.
Advanced skills in conducting market research, analyzing consumer behavior, and translating insights into effective and innovative branding solutions.
Proficiency in market analysis tools (Google Trends, Think With Google, etc)
Good knowledge of digital marketing strategies (SEO, PPC, Social Media Marketing, etc) and proficiency in Adobe Creative Suite is a plus.
Excellent logical thinking, research, communication, and analytical problem-solving skills.
Advanced knowledge of intellectual property and trademark laws is a plus.
Good written and verbal communication skills (English, Bahasa Melayu, and Mandarin).
Self-motivated, passionate and able to accommodate feedback.
Able to work in a team and independently with minimum supervision.
Fresh graduates are encouraged to apply.
Position available in Kuala Lumpur.

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