Brand plays a significant role for two parties: consumers and organisations. Consumers are playing an explicit role in the success or failure of a brand. To consumers, a brand takes on special meaning when it is used as a sense of security. It could reduce risk when customers are looking for trust in a product. 

Branding is essential to bring an organisation a professional image. Establish a solid and consistent brand to leave a positive impression on customers’ minds. For instance, the first impression plays a decisive role, so customers will choose your product or services over the competitor’s because of your brand or packaging. Providing a strong brand will help generate positive word-of-mouth. Not only that, but it also strengthens internal focus and identity amongst employees with clear branding.