Transforming Perceptions
OIB Serai Residensi’s Journey to Redefine Luxury
In the realm of digital marketing, we embarked on a transformational journey with OIB’s Serai Residensi, a freehold residential development nestled in Padang Serai, Kedah. Facing the common stereotype that Kedah represents a rural state in Malaysia, we were tasked with shaping public perception of Serai Residensi.
Unveiling “Luxury All Around”:
Bridging Luxury and Nature
In the realm of digital marketing, we embarked on a transformational journey with OIB’s Serai Residensi, a freehold residential development nestled in Padang Serai, Kedah. Facing the common stereotype that Kedah represents a rural state in Malaysia, we were tasked with shaping public perception of Serai Residensi.
Colour Palette
A Pantone of Tranquility and Opulence
To amplify the fusion of nature and modernity, we selected earthy tones and teal blue as the primary colors for Serai Residensi’s website, e-brochure, and teaser.
Earthy Tone
Including wood colors, exuded a sense of peace and comfort, while gold shades signified luxury and our quality with a modern twist.
Teal Blue
Represented the cascading stream of tranquility surrounding Serai Residensi.
Target Audience
The Younger Generation’s Oasis
To captivate the younger generation, we introduced a focus frame element as the key visual across all interfaces.
This feature highlighted the residents’ ability to effortlessly capture and share picturesque moments within the residence, making Serai Residensi an ideal choice for social media-savvy youngsters who thrive on capturing and sharing memories.
Final Words
A Vision Realized
Through these strategic measures, Serai Residensi emerged as a residence offering an elevated standard of living. Our digital marketing endeavors triumphantly reshaped public perceptions and firmly established Serai Residensi as an accessible haven of luxury.
