Google Ad Specialist

Job Description

Manage paid campaigns on Google and other marketing engines (search campaigns, display campaigns, video campaigns etc).
Conduct detailed SEM keyword research and analysis reports for relevant departments.
Execute tests, track, report, and analyze website analytics, PPC initiatives, and paid search campaigns to identify market trends.
Develop and implement SEM strategies that align with organizational goals to optimize the ROI for both VeecoTech’s and client’s websites in paid search campaigns.
Manage the optimisation of ad copy and landing pages for paid SEM campaigns.
Research and analyze competitors’ advertising links.
Up-to-date with the latest trends and best practices in SEM.
Effectively oversee paid search budgets and campaign expenses.
Adapt to a fast-paced work environment with a strong sense of responsibility.

Responsibilities

Candidate must possess at least a Diploma/Bachelor’s/Professional Degree in Marketing, Mass Communication, Business Management or equivalent.
Proven expertise in advertising platforms, including Google Ads, Bing Ads, Facebook Ads, etc.
Advanced proficiency in utilizing keyword research tools such as SEMrush, Google Keyword Planner, and bid management tools like Acquisio, Kenshoo, etc
Experienced in utilizing analytics tools, including Google Search Console and Google Analytics.
Proficient in performance marketing, with expertise in conversion optimization and online customer acquisition.
Expertise in planning and executing multichannel campaigns, integrating search strategies with other digital marketing channels.
Knowledgeable in A/B testing and multivariate analysis methodologies.
Strong logical thinking, analysis ability and great research skills.
Familiarity with HTML, CSS, and JavaScript is an added advantage.
Good written and verbal communication skills (English, Bahasa Melayu, and Mandarin)
Self-motivated and dedicated.
Relevant certifications in Google Ads and other industry-recognized certifications are highly desirable.
Able to work in a team and independently with minimum supervision.
Fresh graduates are encouraged to apply.
Position available in Penang & Kuala Lumpur.

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