Every content marketer want to make content go viral. You want to reach more audience and sell more products. You want that virality to drive traffic and increase conversion rates. However, doing so is easier said than done. The goals of every content marketer share is trying to create content that engages the audience. But, the digital world is full of content that can achieve that goal. This decreases the chances of engaging in your because with more contents options, audience demands of quality content have risen.
That being said, it would seem some publications have thought of some formula that have made their content go viral. Take for example the quiz below as well as this article from Huffington Post.
Why should you care to make your content go viral?
The answer is simple. As was said previously, having your content shared by thousand, if not, tens of thousands of people will increase the traffic to your e-commerce website. Not only that, this will increase the brand awareness to your business thus creating more sales opportunity.
So do you create content that can go viral like the quiz and Huffington Post article? Well, here we will discuss the 6 ways to make quality content that go viral.
1. Create short content.
In general, short content has a better chance of going viral than long content. The logic in this relate to the attention span of modern day people. This means that short content have a better chance of keeping a viewers attention for the entire content. This will increase the chance of it getting more shares and thus is more likely to go viral.
Not that long content aren’t great, it just have less chance of getting shared. The reason is simple that viewers get bored. It takes too long to view and process the information and they may just stop half way. People tend to read things online on-the-go and don’t have time to stay on one page for too long before the move on to the next.
Take for example, this viral video from GoldieBlox “Princess Machine” where they challenge gender stereotypes with the world’s first girl engineer character.